Business Development Services That Increase Sales
Most micro, small, and medium-sized enterprises, including fast-growing startups, don’t grow in a straight line.
One quarter feels like a win, the next feels slow, and it’s often unclear what changed. Strategic business development services, exist to break that cycle.
We replace guesswork with a clear, repeatable approach to attracting the right clients and driving consistent, sustainable growth.
Call: 215-970-2360
At Polin Performance Group (PPG), we act as your trusted partner in sales development, sales training, and business development coaching.
We work with:
- Law Firms
- Accounting
- Financial Services Firms
- Agencies
- Manufacturers
- B2B Service Companies
Polin Performance Group supports organizations that are serious about consultative selling skills, structured growth plans, and ongoing coaching; not motivational fluff or one-time “rah-rah” workshops.
Why Business Development Service Training and Coaching Providers Matter
In simple terms, business development skills help you attract a steady stream of the right clients; the kind that are profitable, a good fit, and stay with you long term. They take the guesswork out of growth by giving owners, partners, and sales teams a clear plan for who to focus on, how to start meaningful conversations, and how to turn those conversations into lasting client relationships.
This usually includes hands-on guidance around strategy, targeting, sales process, client acquisition, and retention.
The challenges are familiar:
- Leads come in inconsistently
- Partners don’t enjoy selling
- Sales teams stay busy without a clear structure
Our role at PPG, is to remove the pressure and make sales feel natural and comfortable; especially for professionals who never set out to be “salespeople,” but still need their firm to grow.
Business Development Consulting Services
That Turn Activity into Results

Sales Strategy and Planning
Set clear goals with business planning and market research, and decide which markets, services, and clients matter most.

Lead Generation Support
Choose prospecting activities that fit your team so you get more first meetings with qualified buyers through lead generation in target markets.

Sales Process Design
Map a simple, step-by-step process so everyone follows the same path from first contact to signed engagement.

Group Sales Training
Build consultative selling skills, so conversations focus on customer needs instead of “pitching.”
Individual Sales Coaching
Use 1:1 and small-group coaching to turn knowledge into daily habits and higher close rates.

Ongoing Accountability
Track behavior and pipeline movement so plans are followed, not forgotten by March.
Sales Coaching Training Programs Built for Real-World Selling
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12-Week Sales Training Program
Learn MoreWe’ve been in the business for 40+ years, and have been a leader in the field ever since. We take pride in sharing the experience we’ve acquired.
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Sales Skills Training
Learn MoreStrive for the top and you’ll accomplish your goals. That’s our motto, and that is the experience of our clients. We’ll work with you and your time so that you exceed your most aggressive goals every time.
How PPG BuildsYour Sales Plan
A typical engagement follows a simple set of steps:
- Discovery conversations and assessments with key people, incorporating research for market expansion and strategic partnership opportunities.
- Review of current sales efforts, pipeline, and results.
- Clear definition of ideal clients and priority services.
- Design of a practical, stage-based sales process as part of strategic planning.
- Setup of weekly activity goals and scorecards your team can actually follow.
Everything is customized for our law firms, professional services, and B2B organizations.
Choosing the Right Business Development Service Provider
When selecting business development trainers and coaches, the right partner should feel like a long-term coach and advisor, not a one-and-done trainer.
Look for Coaches and Consultants who offer:
- Industry fit with firms like yours
- Deep understanding of customer needs
- Real customization, not canned content
- Use of assessments before training
- Strong coaching and follow-up
- Clear metrics to track behavior and results
These are the same principles we use with every client we serve through our Business Development Services (BDS).
Testimonials
Don’t just take our word for it. See how firms like yours have strengthened their sales process and increased revenue with PPG.
Anthony Martello
Google Review
a month ago
I walked into Polin Performance Group feeling unsure about my sales strategy, and left with the best experience I’ve had in months. The consultants were extremely knowledgeable and took the time to explain each step of the business development process in clear, simple terms. Their professional sales training really helped me understand how to approach prospects, and the personalized advice felt like it was built just for my business. I left feeling confident, motivated, and ready to apply the new techniques right away. I would recommend Polin Performance Group to anyone looking for expert guidance and practical, resultsfocused support.
Ken Pugh- Attorney
Google Review
2 months ago
I walked in unsure about what our team needed, but left with the best experience I’ve had in months. The consultants at Polin Performance Group were incredibly knowledgeable and took the time to understand our goals. Their business development consulting was spot on, providing clear, actionable steps that made a real difference right away. I especially appreciated their professionalism and the way they broke down complex ideas into simple, useful strategies. I would recommend them to anyone looking for expert guidance and real results.




